Audience Feedback

Focus Group
As a part of auidence feedback we held a focus group with our class to see what they thought of our ideas for our video so far. Having doing this give a great idea of what peoples opinions are on our project. We presented our storyboards and out intital ideas to the group to see what they thought and if they could give us any feedback and advice on what we could change to make our video more effective.

When holding out focus group we didn't already know what we would be doing on our editing so we ask the group what they thought would suit our video in terms on editing. Here were some ideas they gave us:

• Hazy effect on the picture when having flash backs of a memory
• Have a more saturated or maybe black and white effect on the memory

Final Screening

Once our music video product was complete we had a final screening to an audience on an interactive white board. We also gave the audience a quick questionnaire to fill in after they had watched the video. By giving them the questionnaire this allowed us to get audience feedback of what they thought of the video.

Questionnaire:

1. What sex are you?
Male Female


2. What is your age?
16- 20
21- 30
31+


3. What music genre do you listen to?
Pop
Rock
R’n’B
Indie
Classical

Other (if so, please state) ____________________


4. What music video has caught your attention in the last year, and why?
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________


5. Did you like the song in the music video?
Yes No


6. Did you like the music video that you have just watched?
Yes No


7. Did you understand the narrative of the video?
(Please circle your choice)
1: Understood → 4: Didn’t understand

1 2 3 4


8. Did you think the setting complimented the song? And if yes or no, then why?
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9. What elements of the Karima Francis video did you like?
______________________________________________________________________________________________________________________________________________________


10. What did you think about the use of special effects in the music video?
______________________________________________________________________________________________________________________________________________________


11. Did you understand the use of special effects?
(Please circle your choice)
1: Understood
2: Moderately understood
3: Understood a little
4: Not understood at all

1 2 3 4


12. Do you think there could be improvement to the video, and if yes then what in your opinion?
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________