Research into Genres and Conventions

Whilst researching different types of genres in the music industry, not only did I look at the music videos for each particular genre, but also what the videos contained. I analysed various music videos and noted that some genres follow the same conventions in they're category, however sometimes they may convert the codes and conventions.


In all music videos the artist is shown performing, the lyrics of the song influence what is shown in the video. The editing will also fit with the pace of the music and the costume, or code of dress reflects the mood of the song.


Generally when stereotyping music videos and genres, the characteristics in each category are the same or similar. For example, a lot of pop bands contain either a performance or mixed performance and narrative based in their videos. The group will have matching clothes, or with slight differences, and there will be a lot of cuts and quick editing.

But on the other hand, the majority of R'n'B music videos always have girls in them, with little or seductive clothing on. There are a lot of cuts to different scenes, generally containing the idea or theme of the performers wealth being apparent in the scenes.


Not every music video and genre type is exactly the same, there are a few expections. But a lot of the time different music genres follow certain types of forms and include specific conventions throughout their video.


Most artists and bands choose to follow the codes and conventions of their music genre type, but from analysing different videos it has become apparent to me that the artists that subvert the normal conventions make more eye-catching videos to the audience.