Analysis of similar artists to Karima Francis

Whilst doing background research on Karima Francis and looking at some of her other lyrics, myself and group partner Libby also researched into similar artists like her. We found a couple that fell into the indie/soul category and they were:

• Tracey Chapman
• Joan Armatrading
• Alanis Morrisette

By looking at similar media products this allowed us to get a general idea of what the target audience are used to seeing and the typical conventions and characteristics that are portrayed in these videos.

Media Studies

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